Consumer Question Map, What The Data Knows, Autumn Marathon Brand Brain, and the SiS-Intelligence and SiS-Transform decks — the segmentation and brand-DNA foundation.

Elite audience psychology, market analysis, the Elite Edge script brief, and the Grace six-episode fuelling science series.

Six finished YouTube episode scripts on training fuelling, plus the Elite Edge content & script brief — the audience-facing education engine.

CRO reviews, partner emails, newsletters, and the full 86-article slate with AEO schema markup across Batch 1 and Batch 2.

Product PDPs, heatmap and Crazy Egg intelligence, the Josh Wade UTMB pack, and the SEO / AI-search audits behind every conversion recommendation.

The Social Proof Guide — 65,394 Trustpilot reviews mined into a trust hierarchy and channel-by-channel deployment plan.

The Email War Room — 61-send performance analysis, four-economy segment breakdown, and the modelled revenue upside behind every action.