Science in Sport
COTN × SiS Brand Brain
SIS BRAND PORTAL
August 2026 EditionPrepared by COTN
Documents 5
Topic Brand
Champions LTV £630
Wallet Gap £75.8M
Base 204,496
Source Google Drive · Verified
SiS Brand Brain Engine

Every brand document.
One source of truth.

Five documents from the SiS Brand topic, each rendered in full and each downloadable as its own PowerPoint deck. Click a card below to open the document.

5
Brand Documents
204,496
Customer Base
£630
Champions Avg LTV
£75.8M
Uncaptured Wallet
88.1%
Dormant Share (CRM)
5
Personas Mapped
4
Customer Segments
1
Document Index
Brand — The Full Slate
01
SiS-Intelligence
PPTX
Segmentation
Full customer-base intelligence deck
02
SiS-Transform
PPTX
Brand Brain
Brand DNA, tone & segment psychology
03
What The Data Knows
DOCX
Consumer Truth
Consumer profile vs. creative direction
04
Consumer Question Map
Google Doc
Demand
5 personas, 12-month demand map
05
Autumn Marathon Brand Brain
DOCX
Campaign
Campaign-specific Brand Brain build